The analytic hospitality executive : implementing data analytics in hotels and casinos /

Mostrar otras versiones (1)

"This book will help decision makers within the hospitality/gaming industries understand big data and analytics as they apply to their industry. It will provide practical tips for incorporating analytics into existing business processes as well as assist managers discover where they can drive v...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McGuire, Kelly Ann (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2017]
Colección:Wiley and SAS business series
Temas:
Hospitality industry > Management > Decision making.
Hospitality industry > Statistical methods.
Big data.
Hospitality industry > Management.
Accueil (Tourisme) > Gestion.
Accueil (Tourisme) > Méthodes statistiques.
Données volumineuses.
Accueil (Tourisme) > Prise de décision.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Big data
Hospitality industry > Statistical methods
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Building a Strategic Analytic Culture in Hospitality and Gaming
  • Data Management for Hospitality and Gaming
  • Data Visualization
  • From Reactive to Proactive Decision Making : Advanced Analytics in Action
  • Analytics for Operations
  • Analytics for Marketing
  • Analytics for Sales
  • Analytics for Revenue Management
  • Analytics for Performance Analysis
  • Analytics for Gaming
  • Pulling It All Together : Building an Analytical Organization
  • Appendix 1. Case Study from Infor : Analytics Opportunities in Operations
  • Appendix 2. Case Study from IDeaS : Meetings and Events Revenue Management
  • Appendix 3. Why Dynamic?
  • Appendix 4. Chapter Questions.

Ejemplares similares