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Selling vision : the X-XY-Y formula for driving results by selling change /

Providing immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization; this book presents a proven sales strategy to help any sales leader; manager; or professional. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Schachter, Lou (Autor), Cheatham, Rick (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Selling vision :  |b the X-XY-Y formula for driving results by selling change /  |c Lou Schachter and Rick Cheatham. 
264 1 |a New York :  |b McGraw-Hill,  |c [2016] 
264 4 |c Ã2016 
300 |a 1 online resource (1 volume) :  |b illustrations 
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500 |a Includes index. 
520 |a Providing immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization; this book presents a proven sales strategy to help any sales leader; manager; or professional. --  |c Edited summary from book. 
505 0 |a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Part 1 A New Logic for Sales Transformation -- Chapter 1 Time for Change -- Chapter 2 A New Way of Seeing Change -- Chapter 3 Examples of X-to-Y Change -- Chapter 4 Selling in an XY World -- Chapter 5 Sales Management in an XY World -- Chapter 6 Sales Leadership in an XY World -- Part 2 A Change in Buying -- Chapter 7 How Customers View the X-to-Y Shift -- Chapter 8 Turbulent Skies -- Chapter 9 Disruption in Customer Buying Processes -- Chapter 10 What Customers Expect from Salespeople -- Part 3 Salespeople-Selling Change 
505 8 |a Chapter 11 Great Selling: Navigation Skills -- Chapter 12 Great Selling: Core Selling Behaviors -- Chapter 13 Great Selling: Addressing Buying Delays -- Part 4 Sales Managers and Sales Leaders: Changing Selling -- Chapter 14 Great Sales Management: Leading People -- Chapter 15 Great Sales Management: Developing People -- Chapter 16 Great Sales Management: Executing the Plan -- Chapter 17 Great Sales Leadership -- Part 5 Conclusions -- Chapter 18 Pivotal Moments -- Chapter 19 Summary of Selling Vision -- Acknowledgments -- Index -- About the Authors 
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650 0 |a Selling. 
650 0 |a Sales management. 
650 0 |a Organizational change. 
650 2 |a Organizational Innovation 
650 6 |a Vente. 
650 6 |a Ventes  |x Gestion. 
650 6 |a Changement organisationnel. 
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650 7 |a Organizational change  |2 fast 
650 7 |a Sales management  |2 fast 
650 7 |a Selling  |2 fast 
700 1 |a Cheatham, Rick,  |e author. 
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