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Winning with data : transform your culture, empower your people, and shape the future /

"Crest the data wave with a deep cultural shift Creating a Data-Driven Culture explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big dat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Tunguz, Tomasz, 1981- (Autor), Bien, Frank, 1967- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley, 2016.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Mad men to math men : the power of the data-driven culture
  • Four problems with data today : breadlines, obscurity, fragmentation, and brawls
  • Business intelligence : how we got here
  • Achieving data enlightenment : gathering data in the morning and changing your business's operations in the afternoon
  • Five steps to creating a data-driven company--from recruiting to regression, it all starts with curiosity : changing the culture
  • From hacks to harmony : the typical progression of data-driven companies
  • Data literacy and empowerment : the core responsibilities of the data team
  • Deeper analyses : asking the right questions
  • Changing the way we operate
  • Putting it all together.