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Radio programming : tactics and strategy /
A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exac...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Routledge, Taylor & Francis Group,
2016.
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| Colección: | Broadcasting & cable series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Chapter 1-The Basic Principles of Radio Programming; The Station versus the Programs; The Importance of Consistency; FM versus AM; The Importance of Unconventional Strategy; Chapter 2-Structuring Your Station and Creating Identity; The Role of Structure; The Role of Formatting; The Problem with Sports; Quarterbacking Your Team; Chapter 3-Positioning Your Station against the Competition; Hearing Your Station the Way Listeners Do; Consistency Beats Inconsistency; The Role of Research; Designing Your Own Study
- Chapter 4-Leading an AirstaffWorking with Creative People; Pay and Unionization; The On-Air Program Director; Who Critiques Your On-Air Work?; Critiquing Your Staff; Choosing a New On-Air Person; Developing Air Talent; Chapter 5-Music as a Programming Weapon; Using Music Strategically; Identifying Listener Preferences; Using Noncurrent Music Strategically; Building a Playlist of Noncurrents; Sidestepping a Noncurrent Trap; Categorizing and Creating a Sequence; Determining the Length of a Current-Music Playlist; Chapter 6-News as a Programming Weapon
- The Number One Audience Expectation of Radio NewsThe Composition of an Aggressive Newscast; Freshening Old Stories and Finding New Stories; Sources of News; The Strategic Advantage of a Small News Staff; Promoting Your Station as a News Source; Public Affairs Programming; When News Is All the Station Offers; Chapter 7-Promoting Your Station; The Purposes of Promotion; On-Air Contests; What Promotions Must Accomplish; Outside Advertising; Chapter 8-Grading Your Programming Performance: What You Need to Know about Ratings; Analyzing Ratings; Understanding the Limitations of Ratings Data
- Drawing Constructive Conclusions from RatingsResponding to Real Changes in Your Ratings; Chapter 9-Working with Your General Manager; Your Boss, the General Manager; The Psychology of the Individual; Building Mutual Trust; Chapter 10-Working with Sales; The Sales Connection; The Value of Being in the Loop; The Ad Standards of Successful Stations; Making Yourself Invaluable to Sales; Chapter 11-Working with Engineering; Being Involved in How Your Station Sounds; Maximizing Audio Processing; Quick Fixes That You Can Do; Chapter 12-The FCC and You; The Importance of Taking FCC Rules Seriously
- Important FCC RulesChapter 13-Attaining Your Career Goals; Identifying Long-Range Personal Goals; Mandatory: A Savings Plan; Planning for the Future; Index