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New business, next steps : the all-in-one guide to managing, marketing and growing your small business /

' Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Goodman, Ed (Autor), Hawkins, Ann (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education, 2015.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a New business, next steps :  |b the all-in-one guide to managing, marketing and growing your small business /  |c Ed Goodman and Ann Hawkins. 
264 1 |a Harlow, United Kingdom :  |b Pearson Education,  |c 2015. 
300 |a 1 online resource (1 volume) :  |b illustrations 
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337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Includes index. 
588 0 |a Online resource; title from title page (viewed May 11, 2016). 
505 0 |a Cover -- Contents -- About the authors -- Acknowledgements -- How to get your own questions answered -- Introduction -- Chapter 1: Managing the business -- Case study: Klaxon -- Chapter 2: Managing growth -- Case study: Social i Media -- Chapter 3: Managing finances -- Case study: Contraband International -- Chapter 4: Managing social media -- Case study: The Nutty Tarts -- Chapter 5: Managing technology -- Case study: Clarity Heating -- Chapter 6: Managing marketing -- Case study: SnoozeShade -- Chapter 7: Managing sales -- Case study: Onespacemedia -- Chapter 8: Managing customers -- Case study: The Elite Swimming Academy -- Chapter 9: Managing people -- Case study: Breckland Orchard -- Chapter 10: Managing your exit -- Index. 
520 |a ' Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: · Easy-to-apply strategies for business success · Insightful case studies from businesses that survived the first five years · Helpful exercises and action plans · Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. ' Full of very valuable information. This is not theory - but live action in print. Highly recommended. ' Professor Alan Barrell, Judge Business School, University of Cambridge. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Small business  |x Management. 
650 0 |a New business enterprises  |x Management. 
650 6 |a Petites et moyennes entreprises  |x Gestion. 
650 6 |a Nouvelles entreprises  |x Gestion. 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
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650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
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650 7 |a Small business  |x Management  |2 fast 
700 1 |a Hawkins, Ann,  |e author. 
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