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|a 9781292017686
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|a UAMI
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|a Goodman, Ed,
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|a New business, next steps :
|b the all-in-one guide to managing, marketing and growing your small business /
|c Ed Goodman and Ann Hawkins.
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1 |
|a Harlow, United Kingdom :
|b Pearson Education,
|c 2015.
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|a 1 online resource (1 volume) :
|b illustrations
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|a text
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|a Includes index.
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588 |
0 |
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|a Online resource; title from title page (viewed May 11, 2016).
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505 |
0 |
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|a Cover -- Contents -- About the authors -- Acknowledgements -- How to get your own questions answered -- Introduction -- Chapter 1: Managing the business -- Case study: Klaxon -- Chapter 2: Managing growth -- Case study: Social i Media -- Chapter 3: Managing finances -- Case study: Contraband International -- Chapter 4: Managing social media -- Case study: The Nutty Tarts -- Chapter 5: Managing technology -- Case study: Clarity Heating -- Chapter 6: Managing marketing -- Case study: SnoozeShade -- Chapter 7: Managing sales -- Case study: Onespacemedia -- Chapter 8: Managing customers -- Case study: The Elite Swimming Academy -- Chapter 9: Managing people -- Case study: Breckland Orchard -- Chapter 10: Managing your exit -- Index.
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520 |
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|a ' Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ' Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: · Easy-to-apply strategies for business success · Insightful case studies from businesses that survived the first five years · Helpful exercises and action plans · Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. ' Full of very valuable information. This is not theory - but live action in print. Highly recommended. ' Professor Alan Barrell, Judge Business School, University of Cambridge.
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590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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650 |
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0 |
|a Small business
|x Management.
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650 |
|
0 |
|a New business enterprises
|x Management.
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650 |
|
6 |
|a Petites et moyennes entreprises
|x Gestion.
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650 |
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6 |
|a Nouvelles entreprises
|x Gestion.
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650 |
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7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
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650 |
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7 |
|a BUSINESS & ECONOMICS
|x Management.
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650 |
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|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
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650 |
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|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
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650 |
|
7 |
|a New business enterprises
|x Management
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|a Small business
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700 |
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|a Hawkins, Ann,
|e author.
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4 |
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|u https://learning.oreilly.com/library/view/~/9781292017662/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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|a Askews and Holts Library Services
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