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The innovation workout : the 10 tried-and-tested steps that will build your creativity and innovation skills /

Take your performance to the next level with our tried-and-tested guide on innovation. The Innovation Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightfor...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gower, Lucy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education, [2015]
Colección:Business gym.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 4 |a The innovation workout :  |b the 10 tried-and-tested steps that will build your creativity and innovation skills /  |c Lucy Gower. 
264 1 |a Harlow, United Kingdom :  |b Pearson Education,  |c [2015] 
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490 1 |a The business gym 
588 0 |a Online resource; title from title page (viewed May 12, 2016). 
500 |a Includes index. 
520 |a Take your performance to the next level with our tried-and-tested guide on innovation. The Innovation Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills. Test yourself - Start by finding out your current confidence and knowledge of innovation Follow the 10 Steps - learn everything you need to know to become an expert innovator Take action - Experience 10 situation. 
505 0 |a Cover -- Title Page -- Copyright -- Contents -- About the author -- Author's acknowledgements -- Publisher's acknowledgements -- Introduction -- Self-assessment questionnaire -- What is innovation? -- Part 1 10 steps to enhance your innovation skills -- Step 1 Pinpoint your purpose -- Step 2 Know and understand your customers -- Step 3 Your market today and predicting the trends of tomorrow -- Step 4 Build your creative capacity -- Step 5 Creative superstardom and lots of ideas -- Step 6 Don't expect anyone else to like your idea -- Step 7 Filter and choose the best ideas 
505 8 |a Step 8 Prototype, fail fast and refine -- Step 9 Pilot, adapt and invest -- Step 10 Take your ideas to market -- Part 2 10 innovation skills in action -- Skill 1 Innovating in a big organisation -- Skill 2 Innovating on your own -- Skill 3 Innovating when no one else gets it -- Skill 4 Innovating with your team -- Skill 5 Innovating with clients and customers -- Skill 6 Innovating your managers -- Skill 7 Innovating with confidence -- Skill 8 Innovating by imitation -- Skill 9 Innovation with no budget -- Skill 10 Innovating when you feel like you are stuck 
505 8 |a Part 3 10 common innovation challenges -- Challenge 1 How do I develop my own innovation process or framework? -- Challenge 2 How do I build an innovation network? -- Challenge 3 How do I make time to innovate? -- Challenge 4 How do I measure innovation? -- Challenge 5 How do I motivate others to start to innovate? -- Challenge 6 How do I create a culture of innovation? -- Challenge 7 How do I manage failure? -- Challenge 8 How do I innovate quickly? -- Challenge 9 How do I approach a niche product? -- Challenge 10 How do I recruit good innovators? -- Putting it into action (the mentor toolkit) 
505 8 |a Self-assessment questionnaire -- Jargon buster -- Answers to activities -- Index 
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