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|a Gower, Lucy,
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|a The innovation workout :
|b the 10 tried-and-tested steps that will build your creativity and innovation skills /
|c Lucy Gower.
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|a Harlow, United Kingdom :
|b Pearson Education,
|c [2015]
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|a The business gym
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|a Online resource; title from title page (viewed May 12, 2016).
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|a Take your performance to the next level with our tried-and-tested guide on innovation. The Innovation Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills. Test yourself - Start by finding out your current confidence and knowledge of innovation Follow the 10 Steps - learn everything you need to know to become an expert innovator Take action - Experience 10 situation.
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|a Cover -- Title Page -- Copyright -- Contents -- About the author -- Author's acknowledgements -- Publisher's acknowledgements -- Introduction -- Self-assessment questionnaire -- What is innovation? -- Part 1 10 steps to enhance your innovation skills -- Step 1 Pinpoint your purpose -- Step 2 Know and understand your customers -- Step 3 Your market today and predicting the trends of tomorrow -- Step 4 Build your creative capacity -- Step 5 Creative superstardom and lots of ideas -- Step 6 Don't expect anyone else to like your idea -- Step 7 Filter and choose the best ideas
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|a Step 8 Prototype, fail fast and refine -- Step 9 Pilot, adapt and invest -- Step 10 Take your ideas to market -- Part 2 10 innovation skills in action -- Skill 1 Innovating in a big organisation -- Skill 2 Innovating on your own -- Skill 3 Innovating when no one else gets it -- Skill 4 Innovating with your team -- Skill 5 Innovating with clients and customers -- Skill 6 Innovating your managers -- Skill 7 Innovating with confidence -- Skill 8 Innovating by imitation -- Skill 9 Innovation with no budget -- Skill 10 Innovating when you feel like you are stuck
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|a Part 3 10 common innovation challenges -- Challenge 1 How do I develop my own innovation process or framework? -- Challenge 2 How do I build an innovation network? -- Challenge 3 How do I make time to innovate? -- Challenge 4 How do I measure innovation? -- Challenge 5 How do I motivate others to start to innovate? -- Challenge 6 How do I create a culture of innovation? -- Challenge 7 How do I manage failure? -- Challenge 8 How do I innovate quickly? -- Challenge 9 How do I approach a niche product? -- Challenge 10 How do I recruit good innovators? -- Putting it into action (the mentor toolkit)
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505 |
8 |
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|a Self-assessment questionnaire -- Jargon buster -- Answers to activities -- Index
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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|a Creative ability in business.
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|a Creative thinking.
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|a Technological innovations.
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|a New products.
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|i Print version:
|a Gower, Lucy.
|t Innovation workout.
|d Harlow, United Kingdom : Pearson Education, [2015]
|z 9781292085012
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