The Disney way : harnessing the management secrets of Disney in your company /

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""Dream, Believe, Dare, Do." Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Capodagli, Bill, 1948- (Autor), Jackson, Lynn, 1955- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, 2016.
Edición:Third edition.
Temas:
Walt Disney Company > Management.
Walt Disney Company
BUSINESS & ECONOMICS > Management.
Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • 1. Walt's way
  • DREAM
  • 2. Make everyone's dreams come true
  • BELIEVE
  • 3. You better believe it
  • 4. Never a customer, always a guest
  • 5. All for one and one for all
  • 6. Share the spotlight
  • DARE
  • 7 Dare to dare
  • DO
  • 8. Practice, practice, practice
  • 9. Make your elephant fly : plan
  • 10. Capture the magic with storyboards
  • 11. Give details top billing
  • 12. Love : the real pixie dust
  • PUTTING IT TOGETHER
  • 13. Ottawa County, Michigan : Disney's success credo transforms county government
  • 14. Producing a customer-centric culture : an implementation strategy
  • Epilogue. The magic continues.

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