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7 strategies to save time and money with your mobile launch (or re-launch) : get your mobile launch right /
"Mobile maven SC Moatti knows the odds. She knows that 50% of the mobile apps offered at the Apple App Store will never be downloaded -- not even once. She also knows how the sharks in Silicon Valley beat those odds. Using specialized knowledge she's gleaned from her time working mobile at...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
O'Reilly Media : Berrett-Koehler Publishers,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Mobile maven SC Moatti knows the odds. She knows that 50% of the mobile apps offered at the Apple App Store will never be downloaded -- not even once. She also knows how the sharks in Silicon Valley beat those odds. Using specialized knowledge she's gleaned from her time working mobile at Facebook, Trulia, and Nokia, and in countless interviews with mobile's high-rollers, Moatti will help you win the game of mobile launch. Budding players with well defined ideas, in-hand prototypes, or under-performing already launched apps are best suited for Moattis advice. Roll with her as she demos the Business Equation, the 2% Mobile Conversion Funnel, the Viral Loop and more. When play stops, you'll understand mobile methods for defining success, setting clear metrics, targeting your audience, pulling them in, hooking them, and scaling up fast."--Resource description page. |
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| Notas: | Title from title screen (viewed April 21, 2016). Date of publication from resource description page. |
| Descripción Física: | 1 online resource (1 streaming video file (1 hr., 45 min., 27 sec.)) : digital, sound, color |