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Ecommerce analytics : analyze and improve the impact of your digital strategy /
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, anal...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Old Tappan, New Jersey :
Pearson Education,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 020 | |z 9780134177281 | ||
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| 100 | 1 | |a Phillips, Judah, |e author. | |
| 245 | 1 | 0 | |a Ecommerce analytics : |b analyze and improve the impact of your digital strategy / |c Judah Phillips. |
| 246 | 3 | |a Electronic commerce analytics | |
| 264 | 1 | |a Old Tappan, New Jersey : |b Pearson Education, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed April 19, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Mobile commerce. | |
| 650 | 0 | |a Marketing |x Management |x Mathematical models. | |
| 650 | 0 | |a Consumer profiling |x Research. | |
| 650 | 6 | |a Commerce électronique. | |
| 650 | 6 | |a Commerce mobile. | |
| 650 | 6 | |a Marketing |x Gestion |x Modèles mathématiques. | |
| 650 | 6 | |a Profil des consommateurs |x Recherche. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Commerce. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling |x General. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Marketing |x Management |x Mathematical models |2 fast | |
| 650 | 7 | |a Mobile commerce |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Phillips, Judah. |t Ecommerce analytics : analyze and improve the impact of your digital strategy. |d Harlow, England : Pearson Education, 2016 |z 9780134177281 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780134177953/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n ecommerceanalyti0000phil | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH39550635 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30644562 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7052306 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7115494 | ||
| 938 | |a EBSCOhost |b EBSC |n 1601625 | ||
| 938 | |a YBP Library Services |b YANK |n 14856441 | ||
| 994 | |a 92 |b IZTAP | ||