Ecommerce analytics : analyze and improve the impact of your digital strategy /

Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, anal...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Judah (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education, [2016]
Temas:
Electronic commerce.
Mobile commerce.
Marketing > Management > Mathematical models.
Consumer profiling > Research.
Commerce électronique.
Commerce mobile.
Marketing > Gestion > Modèles mathématiques.
Profil des consommateurs > Recherche.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Electronic commerce
Marketing > Management > Mathematical models
Mobile commerce
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers, analysts, and data scientists Ecommerce Analytics is the only complete single-source guide to analytics for your ecommerce business. It brings together all the knowledge and skills you need to solve your unique problems, and transform your data into better decisions and customer experiences. Judah Phillips shows how to use analysis to improve ecommerce marketing and advertising, understand customer behavior, increase conversion rates, strengthen loyalty, optimize merchandising and product mix, streamline transactions, optimize product mix, and accurately attribute sales. Drawing on extensive experience leading large-scale analytics programs, he also offers expert guidance on building successful analytical teams; surfacing high-value insights via dashboards and visualization; and managing data governance, security, and privacy. Here are the answers you need to make the most of analytics in ecommerce: throughout your organization, across your entire customer lifecycle.
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references and index.
ISBN:9780134177960
0134177967

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