Developing new products in emerging markets /

For more than a decade, multinational enterprises from developed countries have moved a substantial part of their R & D activity to emerging markets such as India and China. The location of R & D in developing countries was initially largely driven by the availability of skilled manpower at...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Jha, Srivardhini K. (Autor), Parulkar, Ishwardutt (Autor), Krishnan, Rishikesha T. (Autor), Dhanaraj, Charles (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, MA] : MIT Sloan Management Review, [2016]
Temas:
New products > Developing countries.
International economic relations.
New products.
Developing countries > Foreign economic relations.
Developing countries.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Decision #1: Key Enablers of Emerging-Market Innovation
  • Decision #2: What Product to Develop?
  • Decision #3: How to Develop the Product?
  • Integration Into Mainstream Development
  • The Transformation of Cisco India

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