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Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Roberts, Deborah L. (Autor), Piller, Frank T. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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