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OR_ocn946526869 |
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OCoLC |
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20231017213018.0 |
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m o d |
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160412s2016 xx ob 000 0 eng d |
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|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCF
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
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| 035 |
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|a (OCoLC)946526869
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|a CL0500000732
|b Safari Books Online
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|a HD30.28
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Roberts, Deborah L.,
|e author.
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| 245 |
1 |
0 |
|a Finding the right role for social media in innovation :
|b many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company /
|c Deborah L. Roberts, Frank T. Piller.
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| 264 |
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1 |
|a [Place of publication not identified] :
|b MIT Sloan Management Review,
|c [2016]
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| 264 |
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4 |
|c ©2016
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| 300 |
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|a 1 online resource (1 volume)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a "Vol. 57, no. 3 Reprint #57303."
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| 588 |
0 |
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|a Online resource; title from cover (viewed April 12, 2016).
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| 504 |
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|a Includes bibliographical references.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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0 |
|a Business planning.
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| 650 |
|
0 |
|a Social media.
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| 650 |
|
0 |
|a Technological innovations.
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| 650 |
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2 |
|a Social Media
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| 650 |
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6 |
|a Médias sociaux.
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| 650 |
|
6 |
|a Innovations.
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| 650 |
|
7 |
|a social media.
|2 aat
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| 650 |
|
7 |
|a Business planning
|2 fast
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| 650 |
|
7 |
|a Social media
|2 fast
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| 650 |
|
7 |
|a Technological innovations
|2 fast
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| 700 |
1 |
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|a Piller, Frank T.,
|e author.
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/53863MIT57303/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 994 |
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|a 92
|b IZTAP
|
