Finding the right role for social media in innovation : many companies aren't getting much benefit from incorporating social media into their new product or service development processes. One key to changing that is picking the best approach for your company /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Roberts, Deborah L. (Autor), Piller, Frank T. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : MIT Sloan Management Review, [2016]
Temas:
Business planning.
Social media.
Technological innovations.
Social Media
Médias sociaux.
Innovations.
social media.
Business planning
Social media
Technological innovations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Notas:"Vol. 57, no. 3 Reprint #57303."
Descripción Física:1 online resource (1 volume)
Bibliografía:Includes bibliographical references.

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