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How customers view self-service technologies : there can be substantial differences between managers' and customers' perspectives on new self-service technologies. /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autores principales:	Kimes, Sheryl E. (Autor), Collier, Joel E. (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	[Place of publication not identified] : MIT Sloan Management Review, [2015]
Temas:	Consumer behavior. Customer relations. Consommateurs > Comportement.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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