How to avoid platform traps : Companies as diverse as Apple, Facebook, and Uber all have transformed industries through platform business models. But the increasing popularity of platform strategies masks a difficult truth: Such strategies are hard to execute well, and are prone to several common pitfalls /
Clasificación: | Libro Electrónico |
---|---|
Autores principales: | Cennamo, Carmelo (Autor), Santaló, Juan (Autor) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
[Place of publication not identified] :
MIT Sloan Management Review,
[2015]
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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