The China factor : leveraging emerging business strategies to compete, grow, and win in the new global economy /

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The Innovation of Globalization - proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena' What tactics must your company use to overcome price discounting wars that cut into your margins' Wha...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Karam, Amy (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Temas:
Export marketing > China.
Export marketing > Western countries.
International business enterprises > China.
International business enterprises > Western countries.
Strategic planning.
Competition, International.
Entreprises multinationales > Chine.
Entreprises multinationales > Occident.
Planification stratégique.
Concurrence internationale.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Commerce.
Export marketing.
International business enterprises.
Developing countries > Commerce.
China.
Developing countries.
Western countries.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Foreword Introduction Section I
  • State Of Affairs Chapter 1: The Art Of War ... And Money Chapter 2: East And West
  • The Current State Of Affairs Chapter 3: How China Came Up The Ladder ... And So Quickly Chapter 4: The West No Longer Rules Chapter 5:Introduction To The Marketing Framework For Our Analysis Section II
  • China Applied Chapter 6: How The Chinese Do Business À La The 5p's
  • A Brief Summary Chapter 7: Market Segmentation & Target Market Selection + China's Market Penetration Approach Chapter 8: China Product -> Solution & Innovation Chapter 9: China Price Chapter 10: China Place
  • Distribution Channels => Partnerships Chapter 11: China Promotion => Customer Relationships & Culture Chapter 12: China Politics
  • The 5th P Section III
  • The West Chapter 13: Recommendations For The West & Application Of The 5p's Chapter 14: West Product -> Solutions & Innovation Chapter 15: West Price -> Value-Add: Be Strategic, Think Scenarios Chapter 16: West Place => Partnerships (Channels To Market) Chapter 17: West Promotion => Customer Relationships & Culture Chapter 18: West Politics
  • The Geo-Political Dimension Chapter 19: Innovation Models
  • West & East Chapter 20: West Positioning Section IV Chapter 21: Frenemies
  • If You Can't Beat Them, Join Them: Case Studies Appendix A Appendix B Notes Bibliography Acknowlegments Index

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