Key business analytics : the 60+ business analysis tools every manager needs to know /

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marr, Bernard (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Harlow, United Kingdom : Pearson Education, 2016.
Edición:First edition.
Temas:
Benchmarking (Management)
Management > Statistical methods.
Business planning.
Performance.
Performance technology.
Étalonnage concurrentiel.
Gestion > Méthodes statistiques.
Rendement au travail.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • About the author
  • Introduction
  • PART ONE Bare analytics
  • 1 Business experiments/experimental design/AB testing
  • 2 Visual analytics
  • 3 Correlation analysis
  • 4 Scenario analysis
  • 5 Forecasting/time series analysis
  • 6 Data mining
  • 7 Regression analysis
  • 8 Text analytics
  • 9 Sentiment analysis
  • 10 Image analytics
  • 11 Video analytics
  • 12 Voice analytics
  • 13 Monte Carlo simulation
  • 14 Linear programming
  • 15 Cohort analysis
  • 16 Factor analysis
  • 17 Neural network analysis
  • 18 Meta-analytics
  • literature analysis
  • PART TWO Analytics input tools or data collection methods
  • 19 Quantitative surveys
  • 20 Qualitative surveys
  • 21 Focus groups
  • 22 Interviews
  • 23 Ethnography
  • 24 Text capture
  • 25 Image capture
  • 26 Sensor data
  • 27 Machine data capture
  • PART THREE Financial analytics
  • 28 Predictive sales analytics
  • 29 Customer profitability analytics
  • 30 Product profitability analytics
  • 31 Cash flow analytics
  • 32 Value driver analytics
  • 33 Shareholder value analytics
  • PART FOUR Market analytics
  • 34 Unmet need analytics
  • 35 Market size analytics
  • 36 Demand forecasting
  • 37 Market trend analytics
  • 38 Non-customer analytics
  • 39 Competitor analytics
  • 40 Pricing analytics
  • 41 Marketing channel analytics
  • 42 Brand analytics
  • PART FIVE Customer analytics
  • 43 Customer satisfaction analysis
  • 44 Customer lifetime value analytics
  • 45 Customer segmentation analytics
  • 46 Sales channel analytics
  • 47 Web analytics
  • 48 Social media analytics
  • 49 Customer engagement analytics
  • 50 Customer churn analytics
  • 51 Customer acquisition analytics
  • PART SIX Employee analytics
  • 52 Capability analytics
  • 53 Capacity analytics
  • 54 Employee churn analytics
  • 55 Recruitment channel analytics
  • 56 Competency acquisition analytics
  • 57 Employee performance analytics
  • 58 Corporate culture analytics
  • 59 Leadership analytics
  • PART SEVEN Operational analytics
  • 60 Fraud detection analytics
  • 61 Core competency analytics
  • 62 Supply chain analytics
  • 63 Lean Six Sigma analytics
  • 64 Capacity utilisation analytics
  • 65 Project and programme analytics
  • 66 Environmental impact analytics
  • 67 Corporate social responsibility (CSR) analytics
  • Index

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