Cargando…
Key business analytics : the 60+ business analysis tools every manager needs to know /
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, United Kingdom :
Pearson Education,
2016.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn945741107 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 160331s2016 enka ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e rda |e pn |c UMI |d OCLCO |d OCLCF |d OCLCO |d YDX |d NLE |d EBLCP |d OCLCQ |d UKMGB |d UAB |d UKAHL |d OCLCQ |d OCLCO |d OCLCQ |d OCL |d INARC | ||
| 015 | |a GBB7F5642 |2 bnb | ||
| 015 | |a GBC2L1891 |2 bnb | ||
| 016 | 7 | |a 018480244 |2 Uk | |
| 016 | 7 | |a 020811077 |2 Uk | |
| 019 | |a 964595076 |a 1002640268 | ||
| 020 | |a 9781292017464 | ||
| 020 | |a 1292017465 | ||
| 020 | |a 9781292017457 | ||
| 020 | |a 1292017457 | ||
| 020 | |z 9781292017433 | ||
| 020 | |z 1292017430 |q (pbk.) | ||
| 029 | 1 | |a UKMGB |b 018480244 | |
| 029 | 1 | |a UKMGB |b 020811077 | |
| 035 | |a (OCoLC)945741107 |z (OCoLC)964595076 |z (OCoLC)1002640268 | ||
| 037 | |a CL0500000727 |b Safari Books Online | ||
| 050 | 4 | |a HD62.15 | |
| 082 | 0 | 4 | |a 658.4/013 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Marr, Bernard, |e author. | |
| 245 | 1 | 0 | |a Key business analytics : |b the 60+ business analysis tools every manager needs to know / |c Bernard Marr. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Harlow, United Kingdom : |b Pearson Education, |c 2016. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities. | ||
| 505 | 0 | |a Cover -- Title Page -- Copyright Page -- Contents -- About the author -- Introduction -- PART ONE Bare analytics -- 1 Business experiments/experimental design/AB testing -- 2 Visual analytics -- 3 Correlation analysis -- 4 Scenario analysis -- 5 Forecasting/time series analysis -- 6 Data mining -- 7 Regression analysis -- 8 Text analytics -- 9 Sentiment analysis -- 10 Image analytics -- 11 Video analytics -- 12 Voice analytics -- 13 Monte Carlo simulation -- 14 Linear programming -- 15 Cohort analysis -- 16 Factor analysis -- 17 Neural network analysis | |
| 505 | 8 | |a 18 Meta-analytics -- literature analysis -- PART TWO Analytics input tools or data collection methods -- 19 Quantitative surveys -- 20 Qualitative surveys -- 21 Focus groups -- 22 Interviews -- 23 Ethnography -- 24 Text capture -- 25 Image capture -- 26 Sensor data -- 27 Machine data capture -- PART THREE Financial analytics -- 28 Predictive sales analytics -- 29 Customer profitability analytics -- 30 Product profitability analytics -- 31 Cash flow analytics -- 32 Value driver analytics -- 33 Shareholder value analytics -- PART FOUR Market analytics -- 34 Unmet need analytics | |
| 505 | 8 | |a 35 Market size analytics -- 36 Demand forecasting -- 37 Market trend analytics -- 38 Non-customer analytics -- 39 Competitor analytics -- 40 Pricing analytics -- 41 Marketing channel analytics -- 42 Brand analytics -- PART FIVE Customer analytics -- 43 Customer satisfaction analysis -- 44 Customer lifetime value analytics -- 45 Customer segmentation analytics -- 46 Sales channel analytics -- 47 Web analytics -- 48 Social media analytics -- 49 Customer engagement analytics -- 50 Customer churn analytics -- 51 Customer acquisition analytics -- PART SIX Employee analytics -- 52 Capability analytics | |
| 505 | 8 | |a 53 Capacity analytics -- 54 Employee churn analytics -- 55 Recruitment channel analytics -- 56 Competency acquisition analytics -- 57 Employee performance analytics -- 58 Corporate culture analytics -- 59 Leadership analytics -- PART SEVEN Operational analytics -- 60 Fraud detection analytics -- 61 Core competency analytics -- 62 Supply chain analytics -- 63 Lean Six Sigma analytics -- 64 Capacity utilisation analytics -- 65 Project and programme analytics -- 66 Environmental impact analytics -- 67 Corporate social responsibility (CSR) analytics -- Index | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Benchmarking (Management) | |
| 650 | 0 | |a Management |x Statistical methods. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Performance. | |
| 650 | 0 | |a Performance technology. | |
| 650 | 6 | |a Étalonnage concurrentiel. | |
| 650 | 6 | |a Gestion |x Méthodes statistiques. | |
| 650 | 6 | |a Rendement au travail. | |
| 650 | 7 | |a Performance technology. |2 fast |0 (OCoLC)fst01057883 | |
| 650 | 7 | |a Benchmarking (Management) |2 fast |0 (OCoLC)fst00830291 | |
| 650 | 7 | |a Business planning. |2 fast |0 (OCoLC)fst00842819 | |
| 650 | 7 | |a Management |x Statistical methods. |2 fast |0 (OCoLC)fst01007232 | |
| 650 | 7 | |a Performance. |2 fast |0 (OCoLC)fst01057829 | |
| 776 | 0 | 8 | |i Print version: |a Marr, Bernard. |t Key business analytics. |b First edition. |d Harlow, United Kingdom : Pearson Education, 2016 |z 9781292017433 |w (DLC) 2015027897 |w (OCoLC)915056904 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781292017464/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n keybusinessanaly0000marr | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30406951 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29978134 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5833911 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5175721 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL5173526 | ||
| 938 | |a YBP Library Services |b YANK |n 13277384 | ||
| 994 | |a 92 |b IZTAP | ||