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Online marketing for busy authors : a step-by-step guide /

There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burke, Fauzia (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers, [2016]
Edición:First edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Personal branding 101
  • You gotta dream big
  • Know thy reader
  • Get real with your goals
  • Best advice in the business
  • Your priority list
  • Your online marketing plan
  • Building your website
  • Mailing list of fans
  • To blog or not to blog
  • Social media and social networking
  • DIY online book publicity
  • Promote without being promotional
  • Monitor and adjust.