Online marketing for busy authors : a step-by-step guide /
There has truly never been a better time to be an author. For the first time, authors have direct access to their readers via the Internet. They can create a community of fans who are eagerly awaiting (and talking to their friends about) their next book. But where should authors start? How should th...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oakland, CA :
Berrett-Koehler Publishers,
[2016]
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Edición: | First edition. |
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Personal branding 101
- You gotta dream big
- Know thy reader
- Get real with your goals
- Best advice in the business
- Your priority list
- Your online marketing plan
- Building your website
- Mailing list of fans
- To blog or not to blog
- Social media and social networking
- DIY online book publicity
- Promote without being promotional
- Monitor and adjust.