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Introduction to the music industry : an entrepreneurial approach /
Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case stud...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY ; Abingdon, Oxon :
Routledge,
2017.
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Welcome to the creative economy
- Why music professionals need to think like entrepreneurs
- Developing the 21st century global music professional
- Getting to know you : branding and marketing
- Opportunities ahead : global rights management
- Revenue streams : global performing and licensing
- Revenue streams : music publishing
- Revenue streams : broadcasting and digital media
- Revenue streams : recorded music
- Hands on : start something that matters
- Spotlight on ... global music festivals.