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Introduction to the music industry : an entrepreneurial approach /

Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case stud...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fitterman Radbill, Catherine (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY ; Abingdon, Oxon : Routledge, 2017.
Edición:Second edition.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Introduction to the music industry :  |b an entrepreneurial approach /  |c Catherine Fitterman Radbill. 
250 |a Second edition. 
264 1 |a New York, NY ;  |a Abingdon, Oxon :  |b Routledge,  |c 2017. 
264 4 |c Ã2017 
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505 0 |a Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters -- Spotlight on ... global music festivals. 
588 0 |a Print version record and CIP data provided by publisher; resource not viewed. 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
520 |a Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry. This new edition includes a revised chapter organization, with chapters streamlined to focus on topics most important to music business students, while also maintaining its user-friendly chapter approach. Supported by an updated companion website, this book equips music business students and performance majors with the knowledge and tools to adopt and integrate entrepreneurial thinking successfully into practice and shape the future of the industry. 
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650 0 |a Music trade. 
650 0 |a Music entrepreneurship. 
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650 7 |a Music entrepreneurship.  |2 fast  |0 (OCoLC)fst01763277 
650 7 |a Music trade.  |2 fast  |0 (OCoLC)fst01030641 
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