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Impossible to ignore : creating memorable content to influence decisions /
Drawing on the latest research in neuroscience and cognitive psychology; this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process; hard to forget; and impossible to ignore. --
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
2016.
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| Edición: | 1 edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Memory is a means to an end: why memory matters in decision-making
- A business approach to memory: three steps to influence memory and decisions
- Control what your audience remembers: practical ways to avoid the hazards of random memory
- Made you look: how cues pave the way to action
- The paradox of surprise: the price we pay for extra attention, time, and engagement
- Sweet anticipation: how to build excitement for what happens next
- What makes a message repeatable?: techniques to convince others to repeat your words
- Become memorable with distinction: how to stay on people's minds long enough to spark action
- "I write this sitting in the kitchen sink": the science of retrieving memories through stories
- How much content is too much?: how to handle content sacrifice
- How does the brain decide?: the neurobiology and neuroeconomics of choice
- The right to be forgotten and the intent to be remembered : how to balance accidental and purposeful forgetting
- Checklist for memorable content.