Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a smaller business to acquiesce to a larger competitor's legal demands. But that's changing /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Orozco, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology, [2016]
Temas:
Social media.
Mass media and business.
Relationship marketing.
Customer relations.
Médias sociaux.
Médias et affaires.
Marketing relationnel.
social media.
Customer relations
Mass media and business
Relationship marketing
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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049 |a UAMI 
100 1 |a Orozco, David,  |e author. 
245 1 0 |a Using social media in business disputes :  |b until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a smaller business to acquiesce to a larger competitor's legal demands. But that's changing /  |c David Orozco. 
264 1 |a [Massachusetts] :  |b Massachusetts Institute of Technology,  |c [2016] 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Online resource; title from title page (viewed March 7, 2016). 
500 |a "Reprint #57212." 
500 |a From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016). 
504 |a Includes bibliographical references. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Social media. 
650 0 |a Mass media and business. 
650 0 |a Relationship marketing. 
650 0 |a Customer relations. 
650 6 |a Médias sociaux. 
650 6 |a Médias et affaires. 
650 6 |a Marketing relationnel. 
650 7 |a social media.  |2 aat 
650 7 |a Customer relations  |2 fast 
650 7 |a Mass media and business  |2 fast 
650 7 |a Relationship marketing  |2 fast 
650 7 |a Social media  |2 fast 
856 4 0 |u https://learning.oreilly.com/library/view/~/53863MIT57212/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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