Using social media in business disputes : until recently, the mere threat of litigation and the prospect of a prolonged and costly lawsuit was often all that it took to persuade a smaller business to acquiesce to a larger competitor's legal demands. But that's changing /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Orozco, David (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Massachusetts] : Massachusetts Institute of Technology, [2016]
Temas:
Social media.
Mass media and business.
Relationship marketing.
Customer relations.
Médias sociaux.
Médias et affaires.
Marketing relationnel.
social media.
Customer relations
Mass media and business
Relationship marketing
Social media
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Notas:"Reprint #57212."
From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016).
Descripción Física:1 online resource (1 volume) : illustrations
Bibliografía:Includes bibliographical references.

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