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OR_ocn944177835 |
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OCoLC |
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20231017213018.0 |
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m o d |
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160309s2015 mau ob 000 0 eng d |
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|d UAB
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|d OCLCQ
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|a 1129345248
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|a (OCoLC)944177835
|z (OCoLC)1129345248
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|a CL0500000720
|b Safari Books Online
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4 |
|a TK5105.8867
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Pirouz, Dante M.,
|e author.
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| 245 |
1 |
0 |
|a Creating online videos that engage viewers :
|b many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? /
|c Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz.
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| 264 |
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1 |
|a [Massachusetts] :
|b Massachusetts Institute of Technology,
|c [2015]
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| 300 |
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|a 1 online resource (1 volume)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a "Reprint #56406."
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| 500 |
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|a From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015).
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| 588 |
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|a Description based on online resource; title from title page (viewed March 4, 2016).
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| 504 |
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|a Includes bibliographical references.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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0 |
|a Internet videos.
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| 650 |
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|a Customer relations.
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| 650 |
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6 |
|a Vidéos sur Internet.
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| 650 |
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7 |
|a Customer relations
|2 fast
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| 650 |
|
7 |
|a Internet videos
|2 fast
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| 700 |
1 |
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|a Pirouz, Raymond,
|d 1969-
|e author.
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| 700 |
1 |
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|a Thomson, Matthew,
|e author.
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| 700 |
1 |
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|a Johnson, Allison R.,
|e author.
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/53863MIT56406/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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| 994 |
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|a 92
|b IZTAP
|
