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Creating online videos that engage viewers : many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? /
| Clasificación: | Libro Electrónico |
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| Autores principales: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Massachusetts] :
Massachusetts Institute of Technology,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Notas: | "Reprint #56406." From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015). |
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| Descripción Física: | 1 online resource (1 volume) |
| Bibliografía: | Includes bibliographical references. |