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Absolute value : what really influences customers in the age of (nearly) perfect information /
Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
Harper Business,
[2014]
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 160301s2014 nyu ob 001 0 eng d | ||
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| 020 | |a 9780062215680 | ||
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| 020 | |z 9780062215680 | ||
| 020 | |z 9780062215673 | ||
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| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Simonson, Itamar, |e author. | |
| 245 | 1 | 0 | |a Absolute value : |b what really influences customers in the age of (nearly) perfect information / |c Itamar Simonson and Emanuel Rosen. |
| 246 | 3 | 0 | |a What really influences customers in the age of (nearly) perfect information |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Harper Business, |c [2014] | |
| 264 | 4 | |c Ã2014 | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from title page (Safari, viewed February 29, 2016). | |
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Offering a new framework called the influence mix, a forward-looking marketing guide shows how to influence customers in this new age and environment through updated communication strategies, market research programs, and segmentation strategies. | ||
| 546 | |a English. | ||
| 505 | 0 | |a I: The shift from relative to absolute. From relative to absolute ; The decline of "irrationality" ; New patterns in consumer decision making ; Why we're bullish about absolute values -- II: How marketing changes forever. When brands mean less ; Satisfaction, loyalty, and the future of past experience ; Absolute diffusion : from Pinehurst to Pinterest ; Pointless positioning and persuasion -- III: A new framework. The influence mix ; Communication : match your customers' influence mix ; Market research : from predicting to tracking ; Segment evolution : from susceptible to savvy ; The future of the absolute ; Absolute business : a final word. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Markenpolitik |2 gnd | |
| 650 | 7 | |a Kundenorientierung |2 gnd | |
| 650 | 7 | |a Kundenmanagement |2 gnd | |
| 650 | 7 | |a Markenartikel |2 gnd | |
| 700 | 1 | |a Rosen, Emanuel (Manu), |d 1953- |e author. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780062215680/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Internet Archive |b INAR |n absolutevaluewha0000simo | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00231827 | ||
| 938 | |a YBP Library Services |b YANK |n 302559432 | ||
| 994 | |a 92 |b IZTAP | ||