Cargando…
Contemporary selling : building relationships, creating value /
Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY ; Abingdon, Oxon :
Routledge,
2016.
|
| Edición: | 5th edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn940500983 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 160222s2016 nyu ob 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d YDXCP |d OCLCF |d N$T |d TYFRS |d UMI |d UKAHL |d OCLCQ |d UKMGB |d YDX |d DST |d OCLCO |d OCLCQ | ||
| 015 | |a GBB5I5890 |2 bnb | ||
| 016 | 7 | |a 017677961 |2 Uk | |
| 019 | |a 958108130 |a 1089256113 | ||
| 020 | |a 9781317360834 |q (electronic bk.) | ||
| 020 | |a 1317360834 |q (electronic bk.) | ||
| 020 | |a 9781315668345 | ||
| 020 | |a 1315668343 | ||
| 020 | |a 9781317360827 | ||
| 020 | |a 1317360826 | ||
| 020 | |z 9781138951228 | ||
| 020 | |z 9781138951235 | ||
| 020 | |a 9781317360810 |q (Mobipocket ebook) | ||
| 020 | |a 1317360818 | ||
| 029 | 1 | |a UKMGB |b 017677961 | |
| 035 | |a (OCoLC)940500983 |z (OCoLC)958108130 |z (OCoLC)1089256113 | ||
| 037 | |a CL0501000031 |b Safari Books Online | ||
| 050 | 4 | |a HF5438.25 |b .J655 2016eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.85 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Johnston, Mark W., |e author. | |
| 245 | 1 | 0 | |a Contemporary selling : |b building relationships, creating value / |c Mark W. Johnston and Greg W. Marshall. |
| 250 | |a 5th edition. | ||
| 264 | 1 | |a New York, NY ; |a Abingdon, Oxon : |b Routledge, |c 2016. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Vendor-supplied metadata. | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a pt. 1. What is contemporary selling? -- pt. 2. Elements of the contemporary selling process -- pt. 3. Managing the contemporary selling process. | |
| 520 | |a Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management practices in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling (what salespeople do) with the process of managing salespeople (what sales managers do). A strong focus on the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics, means the book continues to set the standard for the most up-to-date and student-friendly selling book on the market today. Pedagogical features include: Mini-cases to help students understand and apply the principles they have learned in the classroom Ethical Dilemma and Global Connection boxes that simulate real-world challenges faced by salespeople and their managers Role Plays that enable students to learn by doing A companion website includes an instructor's manual, PowerPoints, and other tools to provide additional support for students and instructors. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Selling. | |
| 650 | 0 | |a Relationship marketing. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 6 | |a Vente. | |
| 650 | 6 | |a Marketing relationnel. | |
| 650 | 7 | |a selling. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Customer relations. |2 fast |0 (OCoLC)fst00885533 | |
| 650 | 7 | |a Relationship marketing. |2 fast |0 (OCoLC)fst01093590 | |
| 650 | 7 | |a Selling. |2 fast |0 (OCoLC)fst01111969 | |
| 700 | 1 | |a Marshall, Greg W., |e author. | |
| 776 | 1 | |z 9781138951228 |z 9781138951235 | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781317360827/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a YBP Library Services |b YANK |n 16856856 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29177321 | ||
| 938 | |a Askews and Holts Library Services |b ASKH |n AH29177322 | ||
| 938 | |a EBSCOhost |b EBSC |n 1174820 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9781315668345 | ||
| 938 | |a YBP Library Services |b YANK |n 12856244 | ||
| 994 | |a 92 |b IZTAP | ||