Six rules for brand revitalization : learn the most common branding mistakes and how to avoid them /

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Light, Larry (Author), Kiddon, Joan, 1949- (Author)
Format: Electronic eBook
Language:Inglés
Published: Old Tappan, New Jersey : Pearson Education, [2016]
Edition:Second edition.
Subjects:
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Produits commerciaux > Cycle de vie.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Branding (Marketing) > Management
Brand name products > Management
Product life cycle
Online Access:Texto completo (Requiere registro previo con correo institucional)

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