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OR_ocn939394671 |
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OCoLC |
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20231017213018.0 |
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m o d |
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160215s2016 nju ob 001 0 eng d |
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|a 9780134507941
|q (electronic bk.)
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|a 0134507940
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|z 9780134507835
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|z 9780134507965
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|z 0134507967
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|a (OCoLC)939394671
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|a CL0500000715
|b Safari Books Online
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|
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|a UAMI
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| 100 |
1 |
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|a Light, Larry,
|e author.
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| 245 |
1 |
0 |
|a Six rules for brand revitalization :
|b learn the most common branding mistakes and how to avoid them /
|c Larry Light, Joan Kiddon.
|
| 246 |
3 |
0 |
|a Learn the most common branding mistakes and how to avoid them
|
| 250 |
|
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|a Second edition.
|
| 264 |
|
1 |
|a Old Tappan, New Jersey :
|b Pearson Education,
|c [2016]
|
| 264 |
|
4 |
|c ©2016
|
| 300 |
|
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|a 1 online resource (1 volume)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 588 |
|
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|a Description based on online resource; title from title page (Safari, viewed February 12, 2016).
|
| 504 |
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|a Includes bibliographical references and index.
|
| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Branding (Marketing)
|x Management.
|
| 650 |
|
0 |
|a Brand name products
|x Management.
|
| 650 |
|
0 |
|a Product life cycle.
|
| 650 |
|
6 |
|a Stratégie de marque
|x Gestion.
|
| 650 |
|
6 |
|a Produits de marque
|x Gestion.
|
| 650 |
|
6 |
|a Produits commerciaux
|x Cycle de vie.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Industrial Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Management Science
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Organizational Behavior
|2 bisacsh
|
| 650 |
|
7 |
|a Branding (Marketing)
|x Management
|2 fast
|
| 650 |
|
7 |
|a Brand name products
|x Management
|2 fast
|
| 650 |
|
7 |
|a Product life cycle
|2 fast
|
| 700 |
1 |
|
|a Kiddon, Joan,
|d 1949-
|e author.
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780134507965/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
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