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Achieving supply chain integration : connecting the supply chain inside and out for competitive advantage /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Autry, Chad Wheeler, 1970- (Autor), Moon, Mark A., 1955- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Achieving supply chain integration :  |b connecting the supply chain inside and out for competitive advantage /  |c Chad W. Autry, Mark A. Moon. 
246 3 0 |a Connecting the supply chain inside and out for competitive advantage 
264 1 |a Old Tappan, New Jersey :  |b Pearson Education,  |c [2016] 
264 4 |c Ã2016 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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588 |a Description based on online resource; title from title page (Safari, viewed February 5, 2016). 
504 |a Includes bibliographical references and index. 
505 0 |a Integration: what it is, what it isn't, and why you should care -- Bridging the integration gap -- Maximizing organizational value creation across the great divide -- The role of information in internal and external integration -- Bending the chain: deriving value from purchasing-logistics integration -- Getting aligned: the benefits of integrating market, environmental, social, and political strategies with the organization -- Achieving demand and supply integration -- Sell right, not more: leveraging internal integration to mitigate product returns -- Supplier integration via vested relationships -- Raw material feast or famine: integrating supply networks to overcome resource scarcity -- Integrating ideas and environments: blending marketing strategy with context for organizational success -- External barriers to integration: tearing down the walls -- Index. 
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700 1 |a Moon, Mark A.,  |d 1955-  |e author. 
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