Cargando…
Practical Sitecore 8 configuration and strategy : a user guide for Sitecore's content and marketing capabilities /
Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[New York] :
Apress,
[2015]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Practical Sitecore 8 Configuration and Strategy; Contents at a Glance; Contents; About the Author; About the Technical Reviewers; Acknowledgments; Introduction; How This Book Is Structured; Contacting the Author; Chapter 1: Introduction to Sitecore 8; Web Content Management: A Brief History; Web 2.0; R.I.P. WCM-Long Live CXP; Key Priorities for a Customer Experience Platform; Easy to Use; Real-Time Personalization; Single View of the Customer; Search Engine Optimization; E-Mail and Automation; Multilingual Support; Omnichannel Support; Social Media Support; Mobile Support
- Integration FlexibilityDeveloper Friendly; Enterprise Grade; Key Features and Capabilities of Sitecore; Sitecore Solution Architecture; Channel Layer; Web; Email; Mobile; Social; Commerce; Print; Apps; Federated; Management Layer; Sitecore AIDA Layer; Sitecore Database Layer; Integration Layer; Unified Content Management; Analytics and Experience Optimization; Experience Automation; Experience Profiles; Experience Personalization; Federated Experience Manager; Email Experience Manager; Print Experience Manager; Quick Tour of the Sitecore Admin GUI; What's New in Sitecore 8?; Summary
- Chapter 2: Managing ContentThe Sitecore Hierarchy; Templates; Content; Layouts and Components; Content Editing Fundamentals; Getting Started; Managing Rich Media; Working in the Experience Editor; A Brief Tour; Home Tab; View Tab; Experience Tab; Advanced and Optimization Tabs; Previewing, Exploring, and Debugging; Working with Components; Managing Thousands of Items with Buckets; Converting an Item to a Bucket; Searching a Bucket; Archiving Content and the Recycle Bin; Recycle Bin Settings; Archiving Content; Content Versions and Multilingual Language Support; Managing Multiple Versions
- Content Language TranslationContent Cloning; Workflows and Publishing Overview; Summary; Chapter 3: Experience Personalization; What Is Personalization?; Rules-Based vs. Predictive Personalization; It All Starts with Personas; The Persona Workshop; Creating a Persona Journey; Predictive Personalization Terminology; Personalization Testing in the Experience Explorer; Configuring Personalization; Configuring Ad-Hoc Personalization; Configuring Persona-Based Personalization; Summary; Chapter 4: Experience Optimization; Experience Optimization Considerations; What Is A/B and Multivariate Testing?
- Good Expectations (1% Rule)Landing Pages vs. Corporate Web Site; Calculating Statistical Significance; Optimization Gamification; Running Your First A/B Test; Creating a New Page Test; Creating a Multivariate Page-Level Test; Summary; Chapter 5: Marketing Campaigns; Sitecore Marketing Automation; A Looking Glass and a Rudder; Tactical (t) versus Transformational (T); Sitecore Marketing Building Blocks; Events, Failure Events, and Goals; Outcomes; Campaigns; Engagement Plans; Taxonomies; Creating Your First Engagement Plan; Email Experience Manager; Summary; Chapter 6: Web Forms for Marketers