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Rocket : eight lessons to secure infinite growth /
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education,
[2016]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocn934650281 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 171104s2016 nyu ob 001 0 eng | ||
| 010 | |a 2021702180 | ||
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| 020 | |a 9781259585432 |q (ebook) | ||
| 020 | |a 1259585433 | ||
| 020 | |z 9781259585425 |q (hardback) | ||
| 020 | |z 1259585425 |q (hardback) | ||
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| 050 | 0 | 0 | |a HD31.2 |
| 082 | 0 | 4 | |a 658.02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Silverstein, Michael J., |e author. | |
| 245 | 1 | 0 | |a Rocket : |b eight lessons to secure infinite growth / |c Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ; the Boston Consulting Group. |
| 264 | 1 | |a New York : |b McGraw-Hill Education, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xxxiv, 284 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 252-269) and index. | ||
| 505 | 0 | |a Introduction : cultivate the apostles to become a beloved, iconic brand -- Chapter one : Don't ask your customers what they want (because they don't know until you show them) -- Chapter two : Woo your biggest fans (because they're absolutely worth it) -- Chapter three : Always welcome your customer's scorn (because you'll come back stronger) -- Chapter four : Looks do count (because people really do judge a book by its cover) -- Chapter five : Transform your employers into passionate disciples (because love is truly infectious) -- Chapter six : Better ramp up your virtual relationships (because that's what your customers are doing) -- Chapter seven : Take giant leaps (because you're not going to win with timid steps) -- Chapter eight : find out what schismogenesis means (because it will save your relationships) -- Epliogue : tools, techniques, challenges, and words of advice -- Final words of advice : so what does it take to build a great brand? | |
| 520 | |a Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviours in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Customer relations. | |
| 650 | 0 | |a Small business |x Growth. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 6 | |a Petites et moyennes entreprises |x Croissance. | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Customer relations |2 fast | |
| 650 | 7 | |a Small business |x Growth |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 700 | 1 | |a Bolden, Dylan, |e author. | |
| 700 | 1 | |a Jacobsen, Rune, |e author. | |
| 700 | 1 | |a Sajdeh, Rohan, |e author. | |
| 710 | 2 | |a Boston Consulting Group, |e author. | |
| 776 | 0 | 8 | |i Print version: |t Rocket. |d New York : McGraw-Hill Education, [2016] |z 9781259585425 |w (DLC) 2017301506 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781259585432/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH30059110 | ||
| 938 | |a Internet Archive |b INAR |n rocketeightlesso0000silv | ||
| 938 | |a YBP Library Services |b YANK |n 16842165 | ||
| 994 | |a 92 |b IZTAP | ||