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The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Smith, Gerald, 1953- (Autor)
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Old Tappan, New Jersey : Pearson Education, [2016]
Temas:	Marketing. Customer loyalty. Technological innovations. Consommateurs > Fidélité. Innovations. marketing.
Acceso en línea:	Texto completo (Requiere registro previo con correo institucional)

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