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The 22 immutable laws of branding : how to build a product or service into a world-class brand /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ries, Al (Autor), Ries, Laura (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Pymble, NSW, Australia : HarperCollins e-books, [2002]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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049 |a UAMI 
100 1 |a Ries, Al,  |e author. 
245 1 4 |a The 22 immutable laws of branding :  |b how to build a product or service into a world-class brand /  |c Al Ries and Laura Ries. 
246 3 |a Twenty-two immutable laws of branding 
246 3 0 |a How to build a product or service into a world-class brand 
264 1 |a Pymble, NSW, Australia :  |b HarperCollins e-books,  |c [2002] 
264 4 |c ©2002 
300 |a 1 online resource (1 volume) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
500 |a "This edition combines The 22 immutable laws of branding and The [11] immutable laws of Internet branding with added illustrations and text." 
505 0 |a The 22 immutable laws of branding -- The 11 immutable laws of internet branding. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Branding (Marketing) 
650 0 |a Marketing  |x Decision making. 
650 0 |a Internet marketing. 
650 6 |a Stratégie de marque. 
650 6 |a Marketing sur Internet. 
650 7 |a branding.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Internet marketing.  |2 fast  |0 (OCoLC)fst00977272 
650 7 |a Marketing  |x Decision making.  |2 fast  |0 (OCoLC)fst01010188 
700 1 |a Ries, Laura,  |e author. 
776 0 8 |i Print version:  |a Ries, Al.  |t 22 immutable laws of branding.  |b 1st ed. [expanded].  |d New York : HarperBusiness, ©2002  |z 0060007737  |w (DLC) 2003267314  |w (OCoLC)50640221 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780061983672/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a ProQuest Ebook Central  |b EBLB  |n EBL6931207 
994 |a 92  |b IZTAP