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Creative truth : start and build a profitable design business /

Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you're a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You're the CEO, CFO, CTO, Secret...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weaver, Brad (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2016]
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Creative truth :  |b start and build a profitable design business /  |c Brad Weaver. 
264 1 |a Boca Raton, FL :  |b CRC Press,  |c [2016] 
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500 |a Includes index. 
588 0 |a Online resource; title from PDF title page (EBSCO, viewed January 4, 2016). 
505 0 |a Full measures : the creative business mindset -- Rookie of the year : pushing the start button -- The hunt : sales, marketing, and getting client work -- Basic rocket science : pricing your work -- Home economics : getting paid : contracts, operations, and billing -- A very delicate matter : managing client expectations -- Done is better than perfect : doing the work -- The art of discourse : community, collaboration, and showering regularly -- No time like the future : growing your creative business -- Taking a break from all your worries : this creative life. 
504 |a Includes bibliographical references and index. 
520 |a Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you're a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You're the CEO, CFO, CTO, Secretary, Janitor, Office Manager, and everything in between. Finding a balance between running the business and doing great creative work is a constant struggle. From learning how to price your work and manage your time, to setting up your business and defining your market, Brad Weaver covers everything designers need to know to run a studio without losing heart. Highlights: • Real numbers, real tools, and best practices in a toolkit that you can start using immediately in your business. • A companion website that offers up-to-date resources, articles, tools, and discussions, allowing readers to continue learning as they grow. • Practical tips for getting clients, being more profitable, building your network, managing your operations, getting things done, hiring help, managing contractors, and finding joy along the way. 
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