A practical guide to indie game marketing /

Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dreskin, Joel (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, [2016]
Temas:
Video games industry.
Internet games > Marketing.
GAMES > Board.
Internet games industry.
Hobbies and Games.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Machine generated contents note: 1. Introduction
  • 2. Marketing Fundamentals
  • 3. Branding
  • Written by Guest Author Tom Byron
  • Case Study: Klei Entertainment
  • 4. Developing Your Marketing Campaign and Calendar
  • 5. Marketing Vehicles That Can Work Well for Indies
  • Case Study: Supergiant Games
  • 6. Developing the Marketing Plan
  • Case Study: The Binary Mill's Mini Motor Racing
  • 7. PR
  • Written by Guest Author Emily Morganti
  • Case Study: Additional PR Examples
  • 8. Marketing Materials
  • 9. Audience/Community Development
  • Case Study: Telltale Games
  • 10. Post-Launch
  • Case Study: Flippfly's Race the Sun
  • 11. What If Something Goes Wrong?!

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