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The ways to new : 15 paths to disruptive innovation /
Break free and lead the market with the roadmap to Disruption The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2015]
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The Ways to New: 15 Paths to Disruptive Innovation; Contents; Foreword; Introduction: Why Marketing Should Drive Innovation; Part One: Disruption and Innovation; Chapter 1: Disruption and the Innovation Deficit; The Innovation Deficit; Disruption Methodology; Chapter 2: Disrupt the Way You Innovate; Innovate against, Innovate for, Innovate with; Innovate in All Shapes and Forms; Chapter 3: Disruption in Practice; Disruption Days; Disruption What Ifs; Part Two: Disruptive Paths to Innovation; Chapter 4: Open Disruption; Xiaomi: Design as You Build; Lego: Co-created by Fans.
- Procter & Gamble: A Cultural ShiftChapter 5: Structural Disruption; Nissan: A Commitment to Transversality; DARPA: The Limited Time Frame Imperative; Company Labs; Salesforce: Innovation Catalyst; Makers, Fab Labs, Lean Management; Chapter 6: Asset-Based Disruption; Amazon: The Power of Infrastructure; Disney, DuPont, Apple: Historical Assets; La Poste: Reinventing Oneself; Chapter 7: Reverse Disruption; Jugaad: More for Less; Lafarge: Local Labs Empowered; L'Oréal: New Centers of Gravity; Chapter 8: Sustainability-Driven Disruption; Toms: The One for One Concept.
- Philips: Much More than Better LightMcDonald's: Local Citizen; Super U: Local Sourcing; Chapter 9: Revival-Based Disruption; Apple: No-Future Front Glass; Roosegaarde: Smart Highways; NeoLucida: Revisiting the Nineteenth Century; Chapter 10: Data-Driven Disruption; The Weather Company: The World's Most Data-Rich System; Amazon: Related-Purchases System; KBC: The Gap in the Market; Chapter 11: Usage-Based Disruption; Haier: From Anomaly to Innovation; M-Pesa: A Bank in Your Phone; Wibbitz: Texts into Videos; Burberry: Walking into a Website; Chapter 12: Price-Led Disruption.
- Logan: Art of UnbundlingSpotify: The Freemium Model; ZipDial: Making Money Out of Free Products and Services; Chapter 13: Added-Service Disruption; Darty: 3.0 Customer Service; Medissimo: Smart Pillboxes; Allianz: The Penalty of Leadership; Chapter 14: Partnership-Led Disruption; Sixt and BMW; Unexpected Alliances; Quirky and General Electric; Chapter 15: Brand-Led Disruption; Tesco: Every Little Helps; Marriott: Travel Brilliantly; Zappos: Happiness Management; Michelin: No Compromise; Chapter 16: Insight-Driven Disruption; L'Oréal: Beauty Rituals; Big Bazaar: Chaos on Purpose.
- Netflix: Knowing Customers Better than They Know ThemselvesSNCF: The Opinion Paradox; Chapter 17: Business Model Disruption; Apple: Leveraging Third-Party Assets; Tesla: Stored Sunlight; Alibaba: The Ultimate Ecosystem; Airbnb: A World Without Strangers; Chapter 18: Anticipation-Driven Disruption; Mirai Nihon: The Future of Japan; Inventing Tomorrow; Part Three: Disruptive Brand Building; Chapter 19: Disruption Strategy; Imagining a Vision; Hunting for Convention; Creating Disruption; Chapter 20: Disruption Live; The Open Brief; NURVE; SNCF LIVE; Conclusion; Disruption What Ifs; Exhibits.