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|a Handbook of media economics.
|n Volume 1A /
|c edited by Simon P. Anderson, Joel Waldfogel, David Strömberg.
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| 264 |
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1 |
|a Amsterdam, The Netherlands ;
|a Oxford, UK :
|b North-Holland,
|c [2016]
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|c ©2016
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| 300 |
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|a 1 online resource (xxi, 539 pages) :
|b illustrations
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|a text
|b txt
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|2 rdamedia
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|a online resource
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|a Online resource; title from title page (Safari, viewed December 14, 2015).
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|a Includes bibliographical references and index.
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|a Front Cover; Handbook of Media Economics; Copyright; Introduction to the Series; Contents; Introduction; Contributors; Acknowledgment; Dedication; Part I: Media Market Structure and Performance; Chapter 1: Preference Externalities in Media Markets; 1.1. Introduction; 1.2. Fixed Costs and Heterogeneous Preferences; 1.2.1. Fixed Costs; 1.2.2. Preference Heterogeneity; 1.2.3. Willingness to Consume Second-Choice Products; 1.2.4. Advertiser Finance; 1.2.5. Change in Costs over Time; 1.3. Theory; 1.3.1. Classic Models.
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| 505 |
8 |
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|a 1.3.1.1. Preference Externalities with Spectrum Constraints: Steiner and Beebe Models1.3.1.2. The Tyranny of the Yuppies; 1.3.1.3. Lowest Common Denominator; 1.3.2. Spatial Models; 1.3.2.1. Negative Preference Externalities Under Monopoly; 1.3.2.2. Preference Externalities Under Duopoly; 1.3.3. Market Size and Equilibrium Media Diversity; 1.3.4. Optimum Media Diversity; 1.3.5. Cross-Group Externalities; 1.3.6. Variety; 1.3.7. Multiple Stations; 1.4. Empirical Results: Facts Relevant to Predictions from Theory; 1.4.1. The Own-Group Preference Externality; 1.4.1.1. Market Size and Entry.
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| 505 |
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|a 1.4.1.2. Market Size and Variety1.4.1.3. Market Size and Quality; 1.4.1.4. Market Size and Consumption; 1.4.2. Preference Externalities with Multiple Consumer Types; 1.4.2.1. Preference Externalities in Markets with Few Products; 1.4.2.2. Preference Externalities with Heterogeneous Consumers in Markets with Many Products; 1.4.3. Efficient Entry and Preference Externalities; 1.5. Technological Change, Fixed Costs, and Preference Externalities; Acknowledgments; References; Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets; 2.1. Introduction; 2.2. Cast of Characters.
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| 505 |
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|a 2.2.1. Consumers2.2.2. Advertisers; 2.2.3. Media Platforms; 2.2.4. Other Players; 2.3. Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.3.1. The Ad Revenue/Subscription Revenue Balance; 2.3.2. Representative Consumer Models; 2.3.3. Competitive Bottlenecks; 2.3.4. See-Saw Effects in Media Markets; 2.3.5. Heterogeneous Ad-Nuisance Costs, Price Discrimination, and TiVo; 2.3.6. Market Failures in Advertising Finance; 2.3.7. Alternative Equilibrium Concepts: Price Versus Quantity; 2.3.8. Consumer Information; 2.3.9. Nonlinear Tariffs and Insulated Equilibrium.
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| 505 |
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|a 2.4. Multi-Homing Viewers/Readers2.4.1. MHCs and Incremental Pricing of Ads; 2.4.1.1. Endogenous Viewer Choices; 2.4.2. MHC Demand with Observed Ad Levels; 2.4.3. MHCs and Heterogeneous Advertisers; 2.4.4. Information Congestion and MHCs; 2.4.5. Take-Aways and Ways Forward; 2.5. Equilibrium Genre Choices; 2.5.1. Free-Entry Analysis; 2.6. Further Directions; Acknowledgments; References; chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Model ... ; 3.1. Introduction; 3.2. Audience Demand; 3.2.1. Introduction.
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| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
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0 |
|a Mass media
|x Economic aspects.
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| 650 |
|
6 |
|a Médias
|x Aspect économique.
|
| 650 |
|
7 |
|a Mass media
|x Economic aspects
|2 fast
|
| 700 |
1 |
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|a Anderson, Simon P.,
|e editor.
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| 700 |
1 |
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|a Waldfogel, Joel,
|d 1962-
|e editor.
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| 700 |
1 |
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|a Strömberg, David,
|e editor.
|
| 776 |
0 |
8 |
|i Print version:
|a Anderson, Simon P.
|t Handbook of Media Economics, vol 1A.
|d Saint Louis : Elsevier Science, ©2015
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780444627247/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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