Get scrappy : smarter digital marketing for businesses big and small /

Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Westergaard, Nick (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : AMACOM, American Management Association, [2016]
Temas:
Internet marketing.
Internet advertising.
Digital media.
Marketing > Management.
Marketing sur Internet.
Publicité sur Internet.
Médias numériques.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digital media
Internet advertising
Internet marketing
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part One: Smart Steps You Can't Skip
  • The Brand Behind the Megaphone
  • Map Your Marketing
  • Follow Your Digital Compass
  • Part Two: Do More with Less
  • Create a Question Engine
  • Embrace Your People Power
  • Connect Your Digital Dots
  • Part Three: Simplify for the Long Haul
  • The Simplification Game
  • Measure What Matters
  • Putting It Together
  • Appendix; Get Scrappy
  • A Reference Guide; Discussion Group Questions.
  • About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM.

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