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Get scrappy : smarter digital marketing for businesses big and small /
Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and p...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York, NY :
AMACOM, American Management Association,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Westergaard, Nick, |e author. | |
| 245 | 1 | 0 | |a Get scrappy : |b smarter digital marketing for businesses big and small / |c Nick Westergaard. |
| 264 | 1 | |a New York, NY : |b AMACOM, American Management Association, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on April 21, 2016). | |
| 505 | 0 | |a Part One: Smart Steps You Can't Skip -- The Brand Behind the Megaphone -- Map Your Marketing -- Follow Your Digital Compass -- Part Two: Do More with Less -- Create a Question Engine -- Embrace Your People Power -- Connect Your Digital Dots -- Part Three: Simplify for the Long Haul -- The Simplification Game -- Measure What Matters -- Putting It Together -- Appendix; Get Scrappy -- A Reference Guide; Discussion Group Questions. | |
| 505 | 8 | |a About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM. | |
| 520 | |a Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Internet advertising. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Publicité sur Internet. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Internet advertising |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Westergaard, Nick. |t Get scrappy. |d New York : American Management Association, [2016] |z 9780814437315 |w (DLC) 2015045508 |
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