Get scrappy : smarter digital marketing for businesses big and small /

Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Westergaard, Nick (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : AMACOM, American Management Association, [2016]
Temas:
Internet marketing.
Internet advertising.
Digital media.
Marketing > Management.
Marketing sur Internet.
Publicité sur Internet.
Médias numériques.
Marketing > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digital media
Internet advertising
Internet marketing
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Shattering the myth that only big brands can do big things, Get Scrappy will help you: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Find inspiration in unexpected places Create relevant and engaging content and promote it via Twitter, Facebook, and other channels Integrate strategy and message across touchpoints for a unified brand experience-both online and off Spark dialogue with your community of customers Measure what matters.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9780814437322
081443732X
0814437311
9780814437315

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