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Influencer marketing for dummies /
Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over poten...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
John Wiley & Sons,
[2016]
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Sammis, Kristy, |e author. | |
| 245 | 1 | 0 | |a Influencer marketing for dummies / |c by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng ; edita Gassmann Rodriguez, and Judy Zhou. |
| 264 | 1 | |a Hoboken, NJ : |b John Wiley & Sons, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (312 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 520 | |a Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand. | ||
| 505 | 0 | |a Part I. Getting started with influencer marketing -- part II. Identifying influencers -- part III. The main platforms for influencer marketing -- part IV. Measuring your success -- part V. Creating stellar influencer marketing campaigns -- part VI. The part of tens. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Influence (Psychology) | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Influence (Psychologie) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Influence (Psychology) |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 700 | 1 | |a Lincoln, Cat, |e author. | |
| 700 | 1 | |a Pomponi, Stefania, |e author. | |
| 700 | 1 | |a Ng, Jenny, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Consumer Dummies, Consumer. |t Influencer Marketing for Dummies® |z 9781119114093 |w (OCoLC)927391962 |
| 830 | 0 | |a --For dummies. | |
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