Influencer marketing for dummies /

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over poten...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Sammis, Kristy (Autor), Lincoln, Cat (Autor), Pomponi, Stefania (Autor), Ng, Jenny (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : John Wiley & Sons, [2016]
Colección:--For dummies.
Temas:
Marketing.
Influence (Psychology)
Marketing
Influence (Psychologie)
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.
Descripción Física:1 online resource (312 pages)
ISBN:9781119114055
1119114055
9781119113928
111911392X

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