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|a UAMI
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1 |
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|a Macy, Amy,
|e author.
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| 245 |
1 |
0 |
|a Record label marketing :
|b how music companies brand and market artists in the digital era /
|c Amy Macy, Clyde Rolston, Paul Allen, and Tom Hutchison.
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|a Third edition.
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| 264 |
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1 |
|a New York, NY ;
|a Abingdon, Oxon :
|b Focal Press,
|c 2016.
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|a Includes bibliographical references and index.
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0 |
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0 |
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|a Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue.
|
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|a Sound recordings
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|a Rolston, Clyde,
|e author.
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|a Allen, Paul,
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1 |
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|a Hutchison, Thomas W.
|q (Thomas William),
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