Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses /

Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pulizzi, Joe (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2016]
Temas:
Target marketing.
Social media > Computer network resources.
Customer relations > Management.
Cibles (Marketing)
BUSINESS & ECONOMICS > Marketing > General.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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049 |a UAMI 
100 1 |a Pulizzi, Joe,  |e author. 
245 1 0 |a Content Inc. :  |b how entrepreneurs use content to build massive audiences and create radically successful businesses /  |c Joe Pulizzi. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2016] 
264 4 |c Ã2016 
300 |a 1 online resource (1 volume) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
504 |a Includes bibliographical references and index. 
505 0 |a Starting the journey -- The sweet spot -- The content tilt -- Building the base -- Harvesting audience -- Diversification -- Monetization -- Next-level Content Inc. 
520 |a Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --  |c Edited summary from book. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Target marketing. 
650 0 |a Social media  |x Computer network resources. 
650 0 |a Customer relations  |x Management. 
650 6 |a Cibles (Marketing) 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x General.  |2 bisacsh 
650 7 |a Customer relations  |x Management.  |2 fast  |0 (OCoLC)fst00885539 
650 7 |a Target marketing.  |2 fast  |0 (OCoLC)fst01143138 
776 0 8 |i Print version:  |a Pulizzi, Joe.  |t Content Inc.  |d New York : McGraw-Hill Education, [2016]  |z 9781259589652  |w (DLC) 2015021346  |w (OCoLC)907445623 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781259589669/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a EBSCOhost  |b EBSC  |n 2688643 
938 |a YBP Library Services  |b YANK  |n 16842216 
994 |a 92  |b IZTAP 

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