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151112s2015 nyua ob 001 0 eng d |
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|a 1164496659
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|a 9780071849722
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|a 658.85
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|a UAMI
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| 100 |
1 |
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|a Peterson, Erik
|c (Economist),
|e author.
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| 245 |
1 |
4 |
|a The three value conversations :
|b how to create, elevate, and capture customer value at every stage of the long-lead sale /
|c Erik Peterson, Tim Riesterer, Conrad Smith, Cheryl Geoffrion.
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| 250 |
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|a Version 1.0.
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| 264 |
|
1 |
|a New York :
|b McGraw-Hill Education,
|c [2015]
|
| 264 |
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|c Ã2015
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| 300 |
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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0 |
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|a Print version record.
|
| 504 |
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|a Includes bibliographical references and index.
|
| 590 |
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
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0 |
|a Communication in marketing.
|
| 650 |
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0 |
|a Marketing.
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| 650 |
|
2 |
|a Marketing
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| 650 |
|
6 |
|a Ventes
|x Promotion.
|
| 650 |
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6 |
|a Communication en marketing.
|
| 650 |
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6 |
|a Marketing.
|
| 650 |
|
7 |
|a marketing.
|2 aat
|
| 650 |
|
7 |
|a Communication in marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing
|2 fast
|
| 650 |
|
7 |
|a Sales promotion
|2 fast
|
| 700 |
1 |
|
|a Riesterer, Tim,
|e author.
|
| 700 |
1 |
|
|a Smith, Conrad,
|e author.
|
| 700 |
1 |
|
|a Geoffrion, Cheryl,
|e author.
|
| 776 |
0 |
8 |
|i Print version:
|a Peterson, Erik (Economist).
|t Three value conversations.
|d New York : McGraw-Hill Education, [2015]
|z 9780071849715
|w (DLC) 2015016488
|w (OCoLC)891854309
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780071849722/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL6257761
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| 994 |
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|a 92
|b IZTAP
|
