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00000cam a2200000 i 4500 |
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OR_ocn928939904 |
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OCoLC |
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20231017213018.0 |
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m o d |
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cr unu|||||||| |
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151112s2015 nyua ob 001 0 eng d |
| 040 |
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|a UMI
|b eng
|e rda
|e pn
|c UMI
|d OCLCF
|d TOH
|d RDF
|d EBLCP
|d OCLCO
|d OCLCQ
|d OCLCO
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| 019 |
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|a 1164492706
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| 020 |
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|a 9780071847872
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| 020 |
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|a 0071847871
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| 020 |
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|z 9780071847865
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| 035 |
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|a (OCoLC)928939904
|z (OCoLC)1164492706
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| 037 |
|
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|a CL0500000672
|b Safari Books Online
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| 050 |
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4 |
|a HF5415.13
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| 082 |
0 |
4 |
|a 658.8/72
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Atchison, Shane,
|e author.
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| 245 |
1 |
0 |
|a Does it work? :
|b 10 principles for delivering true business value in digital marketing /
|c Shane Atchison, Jason Burby ; foreword by Martin Sorrell.
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| 246 |
3 |
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|a Ten principles for delivering true business value in digital marketing
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| 250 |
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|a Version 1.0.
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| 264 |
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1 |
|a New York :
|b McGraw-Hill Education,
|c [2015]
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| 264 |
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|c Ã2015
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| 300 |
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|a 1 online resource (1 volume) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Cover -- Title Page -- Copyright Page -- Dedication -- Contents -- Foreward -- Acknowledgments -- Introduction -- 01 Business Goals are Everything -- 02 A Collective Vision -- 03 Data Inspires Creativity -- 04 Finding Unicorns -- 05 Culture Predicts Success and Failure -- 06 Measure What Matters -- 07 What It's Worth -- 08 Never Stop Improving -- 09 One Size Fits no One -- 10 Framework for Innovation -- 11 Conclusion and Next Steps -- Appendix A: What CMOs Need to Make Digital Marketing Work -- Appendix B: "Dumb Ways to Die": Detailed Analysis of Claims -- Contributor Bios
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| 505 |
8 |
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|a Authors' Note: Continuing the Conversation -- Endnotes -- Index -- About the Authors
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| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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| 650 |
|
0 |
|a Marketing
|x Management.
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| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Business planning.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
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| 650 |
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6 |
|a Marketing sur Internet.
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| 650 |
|
7 |
|a Advertising
|2 fast
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| 650 |
|
7 |
|a Business planning
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 700 |
1 |
|
|a Burby, Jason,
|e author.
|
| 700 |
1 |
|
|a Sorrell, Martin,
|d 1945-
|e writer of foreword.
|
| 776 |
0 |
8 |
|i Print version:
|a Atchison, Shane.
|t Does it work?
|d New York : McGraw-Hill Education, [2015]
|z 9780071847865
|w (DLC) 2015001219
|w (OCoLC)890181492
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9780071847872/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL6254483
|
| 994 |
|
|
|a 92
|b IZTAP
|
