Think to win : unleashing the power of strategic thinking /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Butler, Paul, 1957- (Autor), Manfredi, John F. (John Frederick), 1940- (Autor), Klein, Peter, 1946- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill Education, [2015]
Edición:Version 1.0.
Temas:
Strategic planning.
Business planning.
Planification stratégique.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • CONTENTS
  • ACKNOWLEDGMENTS
  • INTRODUCTION
  • CHAPTER 1: New Thinking for Winning
  • CHAPTER 2: Principles for Winning
  • CHAPTER 3: What It Takes to Win
  • CHAPTER 4: Key To Winning
  • CHAPTER 5: Vision: Seeing the Future of Winning
  • CHAPTER 6: Strategies: Making the Right Choices
  • CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting
  • CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning
  • CHAPTER 9: The Winning Never Ends: Anchoring Change
  • EPILOGUE: Turning Over the Hourglass
  • APPENDIX A: Organizational Alignment Survey
  • APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing
  • GLOSSARY
  • INDEX

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